So the awesomeness comes from the
power[0], measured in watts. We like
power, as evidenced by our (humanity's) building ever-larger power plants, but what we really need is lots of bulk
energy[1].
Energy is the integral of
power over time, measured in joules. Think of
power as how concentrated
energy is into a small amount of time.
Lightning bolts may deliver up to 10GW of power, but the total energy is still only ~1GJ (based on a bit of searching[2][3]; I'll note that some "napkin math" estimates by some bloggers drastically overestimate the duration of an average lightning strike). According to [3], "all the lightning in the entire world could only power 8% of US households. At best." You also have to consider how incredibly expensive it would be to build a lightning rod and capacitor bank at every single possible lightning strike site.
So even if lightning's awesome power can melt a few rocks, it still can't run our cars or heat our homes, because there's not enough energy.
[0] https://en.wikipedia.org/wiki/Power_(physics)
[1] https://en.wikipedia.org/wiki/Energy
[2] http://hyperphysics.phy-astr.gsu.edu/hbase/electric/lightnin...
[3] http://www.realclearscience.com/blog/2012/05/could-we-harnes...