Indeed. One of the smartest things in the bill -- and yet one which has received little to no fanfare -- is the mandate for insurance exchanges.
In case you haven't followed that, the idea is basically to match up people who are looking for private insurance with companies offering policies, but to build in the ability to lump the customers together into ad-hoc risk pools. For the insurer this is the same as taking on, say, a medium-sized company with X employees, which means the terms offered can be far better than traditional individual policies.