A kiwifruit contains a lot more sugar proportionally than a strawberry, yet the latter is usually considered sweeter.
Hayward Kiwi (the most common commercial variety in the US) are harvested fairly hard at about 6 Brix (approximately percent dissolved solids assuming those solids are sucrose) and ripen up to about 12-14 Brix.[1]
Strawberries are usually 8-10 Brix, but a peak of the season fully ripe (and delicious) modern variety like Seascape or Tristar might be 12-14 Brix[2], the same as a fully ripe kiwifruit.
[1] https://thebenjamin.wordpress.com/2013/11/15/harvesting-kiwi...
[2] Sorry, I'm not immediately finding a good cite for this one. I've personally measured a bunch, though.