Ads break several basic rules of social interaction, namely "Don't offer unsolicited advice to random strangers." It's simply very rude. If I haven't asked you for advice, then you shouldn't be giving any to me. End of story.
This is something the online ad industry has never understood.
Print ads were embedded in an experience that users considered valuable.
Online ads don't even try to offer value. They just want your clicks.
Because they're so rarely associated with the content around them, they're more like idiots screaming in your ear than interesting people you might want to have a conversation with.
So of course people try to filter them out. Why should this surprise anyone?
https://en.wikipedia.org/wiki/Television_licensing_in_the_Un...