Okay, So the idea of Snippt really came from building a news app for the younger millenials with content they love in a format they love. Now, when it comes to formats for millenials, you got to tell a story and it has got to have video in it. But in India, video has its own set of problems with limited bandwith issues, low streaming speeds et all. Hence the solution was clear - the video had to be small in size, short in length and tell a story. Hence the concept of Snippt - with 4 second video headlines and short summaries of the latest trending news stories from across the world. It is the fun way of staying update. Do have a look and would be more than happy to answer any questions that any of you maybe having ! :)