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Very natural monetization idea. There are already some businesses who are promoting presence of pokestops or gyms nearby. Imagine what will happen if a cafe or a bar was a gym! People will just sit there and train their pokemons and compete with each other. Brilliant!

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The real issue is whether this is a fad or not (i.e. if only hardcore Pokemon fans are left playing in a month).

If it's not a fad, this is a good idea monetization wise.

If it is a fad, this will alienate the fans, and the game will fade into obscurity (e.g. Draw Something, QuizUp, etc).

Even if Pokémon Go turns out to be a fad I think it's a natural business model for this genre of games.

Agreed... haven't played the game, but centering around business locations such as coffee houses, cafe and bar locations is a good idea... as are parks and libraries.

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