I like how the new thing seems to be to convince people to give away valuable information for free and brand it as a service to them. Why exactly do I want to tell everyone all the things I buy?
To the extent this information can be parsed and digested, you have a pretty valuable business. Not only does blippy create a foundation for conversation about these things, it actually is the conversation in a lot of ways.
I was equally skeptical. Then I started using it, and I quickly discovered it's value.