> But must the standard for safety be higher than existing human drivers?
Well, if you want people to use the tech you need to be able to tell them that the car is at least as good as they are and in reality better than they think they are.
That's no really the problem though. The problem is the current generation of automatic driving is not automatic at all. It is assisted driving - i.e. an evolved cruise control - and the problem with it is that it requires inhuman circumstance to work alright ( driver being alert despite not having to do anything ).
There is case on what amount of assistance is actually too much to avoid that "death valley".
Automatic systems are another problem entirely. If a human intervention is necessary, automatic system need to be designed for a human not ready.
The currently assisted driving system in the Tesla is used as an automatic driving system by misguided drivers. The risk is that this mistake is going to hurt public goodwill in adopting real automatic system when they are available.