I might be misunderstanding your feedback, but I think you're asking why we enable the user to edit markdown in our "try it now" demo -- and thus "interrupt the pitch".
Our rationale with our live demo is to show what the content creation process looks like for our prospective customer. The visitors to a completed workflow won't have the ability to edit the markdown.
again -- I'm sorry about the limited number of users we can support at the moment (and thus the redirect to our signup page).