This is what we should be trumpeting. Responsibility, honesty, and transparency. Google's self driving car project reports [1] should be the standard. They're published monthly and they detail every crash *per requirement by CA state law (thanks schiffern).
Note: These reports are currently only required in California, and only for fully autonomous vehicles. So, Tesla and other driver-assist-capable car companies do not need to publicize accident reports in the same way. Tesla may be unlikely to start filing such reports until everyone is required to do so. We should demand this of all cars that are driver-assist during this "beta" phase.
Tesla owners and investors ought to be interested in a little more transparency at this point. It's a bit concerning that Tesla/Musk did not file an 8-k on the Florida accident. We learned about it from NHTSA almost two months after it happened.