Whereas Facebook's primary function went from a carefully-curated yearbook-style personal and interest page to an... algorithmic timeline of friend's status updates and tumble-blog reposts.
Snapchat went from an app that sends disappearing photos to a general-purpose multimedia messaging app that happens to still put a timer on photos.
Instagram went from a photo and selfie-sharing app to a general-purpose social network with an algorithmic timeline, sponsored posts, and private messaging.