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> Now at least gamers are getting some decent perks from DRM (e.g. digital loaning, play anywhere, cross platform licensing) so it's a bit easier to stomach.

That's because people have been vocal about that. If the companies had it their way, I'm sure the majority would want you to buy a new license for each platform and system (like how the cheap Windows licenses are - locked to your system)

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Yes, I'm sure companies want to maximize sales, that is their job. And yes, people were very vocal about shitty DRM (and rightly so).

The old way of doing business was proprietary everything. (See Sony in the 80s and 90s) I'm just glad manufactures finally saw that locking things down so much increased customer anger and frustration more than it increased sales. Being a child of the 80s, I'm still surprised at stuff like using a generic USB thumb drive in an Xbox 360 and things of that nature.

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