I think it would be useful to add to your website a prominent comparison to the entrenched players. I'm probably not the only person to fail to appreciate your advantages over Vanguard, based on your current website (though perhaps I overlooked something). A convincing comparison to the quintessential low-cost provider would deliver quite a powerful message.
What is the total fee load for your plain old S&P 500 index fund ?
https://www.guideline.com/pricing
They're just Vanguard + 0.03% custodial fee. So whatever institutional version of VFIAX they can get + 0.03. Maximum 0.08% if they only get the retail investor version (0.05%), minimum 0.03%.
401k is a horrible idea, and its a good way to funnel money from savers. After 2000 & 2008, do you really want to trust the same people who needed bailed out? Yet, 401k is using those institutions to do business with.
401k is a wolf in sheeps clothing. The next down turn, who knows, governments have been known to seize retirement funds. What happens if US Congress decides to do that to save the nation? Look whats happening in the world, it has already happened in the last year in other nations.
My advice, stay out of 401k, put your money where it has intrinsic value, and not a number on a computer screen.
YTD http://www.barchart.com/commodityfutures/leaders?type=pl&cat...
12 Month looks similar.
Silver, Soybean, Sugar, Gold are up significantly.
Let's say I've nearly worked 30 years and I'm hoping to retire soon. Had I put my money all in silver, the top performer in your YTD chart, I would have over tripled my initial investment. However, putting my money in the S&P500 would've given me a 10x return over the same period.
When it comes to buying equities or commodities, I typically prefer equities. Companies can innovate and grow and create new value that didn't exist. But a pile of precious metal today is the same pile of metal tomorrow.
And ya, in apocalyptic scenarios the value of assets could swing wildly. I've seen Mad Max though. I'm not buying gold, I'm stockpiling guzzoline.
http://awealthofcommonsense.com/2014/02/worlds-worst-market-...
The 401(k) was created by Congress (it's even named after the section on the Internal Revenue Code that created it) and that's where its benefits come from. The only way a similar plan would ever emerge is if Congress decides to create that too.
> The next down turn, who knows, governments have been known to seize retirement funds. What happens if US Congress decides to do that to save the nation?
How would the US government do that? Your 401(k) money is held by a private bank; the government would literally have to seize private property, which on this scale and circumstances is completely unprecedented in US history.