> In a similar vein, there's this absurd notion of bulking or cultivating mass in the US
Half seriously, I'm a bit concerned about this trend. It seems that most hollywood movie stars have to be huge nowadays, not only super heroes, but even normal characters. Huge is the new normal! Actually, I even remember going once to see a dentist in New York, and the guy looked like a bodybuilder! Will we reach a stage where all men have to be huge in order not to be unattractive?