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Did you include Chipotle as a joke, or is it somehow more "hipster" to you than McDonald's...?

I really don't understand this comment. I agreed with the first sentence and then proceeded to get more and more lost until I got to the bottom and found your 'relevant' xkcd that has nothing to do with the article at all.

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The Chipotle thing is a joke at the expense of Chipotle. They had a reputation as being greener, having real food, and being healthy, and then it turned out that a lot of people got food poisoning from food in their supply chain.

As for the xkcd, here's a guide to how it's relevant, as I interpret it: cheap wine is to American food as good wine is to real food.

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