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I was shocked by the food in UK supermarkets. Pricey and poor quality. But in the country greengrocers had great fresh produce much cheaper than the supermarkets. Bewildering.

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Issue of scaling - if you pick completely green tomatoes, you can transport and abuse them how you want - they are hard and unlikely to be damaged. Somebody has to pay off all the managers too, the transport costs etc. The market is pretty locked down too - in some countries you have market stalls that sell produce - usually those are very good at driving the quality up - but usually highly restricted/regulated :(

It's funny if you think if it. Economy of scale used to be delivering better product for cheaper.

Now it delivers worse product for more money, but in such fashion that you can't escape.

It seems that here, some regulations should put an end to their fairy tale.

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