The answer seems obvious - the industry needs an unlimited Spotify model that has the vast majority of content providers, and then pays out to the content providers by total minutes read. Why this hasn't happened yet is very interesting to me.
The existing model for journalism seems to be similiar to if there was a Spotify type service for each record label - and you had to subscribe to 10 labels to listen to the music you wanted to listen to. This model made sense when there was a marginal cost (printing and delivering) - but that cost is basically gone for online readers.
I love good journalism from the WSJ, NYTimes, WashPost, and many others. But no way am I going to subscribe to all of them - even though I want all of the content. Micropayments seem like way too much friction, and a decision (is this article worth it?) that is such a pain for consumers. Why can't they switch to the Spotify model?
I used to subscribe back about 15 years ago when they first started charging. But I don't subscribe any more.
The problem is the bait-and-switch. The intro price eventually goes away. Right now a 1 yr subscription, digital only, is $174. But right next to it on the website there's a bubble that says "over 50% off". So the non-discounted price is $350/yr? More?
I get tired of shit like that. Charge me $50/yr and I'll pay. Keep jacking up my price and make me scrounge for discounts and I'll pass. Homie don't play dat!