It's more about 23andMe advertising that by being a paying customer you will advance science, when what they're doing is selling your data to pharma companies.
There is a lot I don't love about Pharma companies, but when they use this data to develop or better target drugs, they are advancing science.
Why do you assume 23andMe doesn't?
https://mediacenter.23andme.com/academic-research-collaborat...
"The 23andMe Academic Research Collaboration Program allows academic researchers to access de-identified, aggregated data from the 23andMe database."