The new Spark DataFrames also make manipulating data almost as easy as with Python Pandas / R dplyr. The new Berkeley eDX course (https://courses.edx.org/courses/course-v1:BerkeleyX+CS105x+1...) is a very good explainer.
After Spark 2.0.0 is released, it wouldn't surprise me if it really takes off. (as long as setting up a cluster is a bit easier!)