The Paradox of Disclosure
nytimes.com
nytimes.com
> My latest research, published last month in the Proceedings of the National Academy of Sciences, reveals that patients with localized prostate cancer (a condition that has multiple effective treatment options) who heard their surgeon disclose his or her specialty bias were nearly three times more likely to have surgery than those patients who did not hear their surgeon reveal such a bias. Rather than discounting the surgeon’s recommendation, patients reported increased trust in physicians who disclosed their specialty bias.
Every time I think I've figured out the depth of human irrationality, it turns out there's more.
Dunno, this seems perfectly sensible to me. If a patient doesn't have much other information or expertise to go on, the decision they're making is as much "do I trust this doctor?" as it is "should I have surgery?". And setting aside the latter question, I don't think it's irrational for hearing a disclosure to influence the former.
http://www.forbes.com/sites/peterubel/2014/08/18/side-effect...
https://marketing.wharton.upenn.edu/files/?whdmsaction=publi...
Abstract:
> We found no evidence that consumers benefit from government-mandated disclaimers in advertising. Experiments and common experience show that admonishments to change or avoid behaviors often have effects opposite to those intended. We found 18 experimental studiesthat provided evidence relevant to mandatory disclaimers. Mandated messagesincreased confusion in all, and were ineffective or harmful in the 15 studiesthat examined perceptions, attitudes, or decisions. We conducted an experiment on the effects of a government-mandated disclaimer for a Florida court case. Two advertisements for dentists offering implant dentistry were shown to 317 subjects. One advertiser had implant dentistry credentials. Subjects exposed to the disclaimer more often recommended the advertiser who lacked credentials. Women and less-educated subjects were particularly prone to this error. In addition, subjects drew false and damaging inferences about the credentialed dentist.
Similarly, cigarette warning labels in USA are designed to be hard to read (A PARAGRAPH OF SKINNY ALL CAPS) due to industry lobbying.
This seems especially relevant for bias disclosure, because now we feel better giving in to those biases because we've issued warnings.
Anecdotally, I see this used in social situations where someone is not particularly nice, who then unapologetically informs everyone that they are "not nice" or "mean" as if it excuses the behavior.
Biases work because they allow a steady state of cognitive dissonance to occur. It's only when dissonance is disturbed that it begins to chew up resources - both internally and externally. How much effort should be going into picking a good president here in the US and what is limiting our ability to change things for the better? That's a HARD question to answer and requires a lot of work from a lot of different people to get even reasonably close to breaking the dissonance in society for the better.
Seems a far more efficient solution to let things randomly break at a point for a nice, yet messy, reset on societal cognition.
This actually creates worse governance issues, because you can't trust that execs will do the right thing. You can only trust that they'll tell the board, who may have conflicts of their own.
A relatively simple way around this, I could suggest, is having someone else make bias disclosures and indeed requiring someone else to make those disclosures.