Study finds volume discounts don’t increase profitability for video games

The findings come from a field experiment of more than 14 million players of mobile games by King Digital Entertainment, maker of Candy Crush Saga. For the study, researchers offered a range of quantity discounts on virtual goods, which players buy for use within a video game.

Full text of the research study is here: http://www.pnas.org/content/113/27/7323.full