No, it's not a joke and you shouldn't treat it as such. Non-technical people really shouldn't be whining that their "free service" doesn't cater to a click-and-run crowd. The source is available to the public to create their own, and changing a URL in the code is a single regex command away.
Don't casually disregard him because you or others can't understand basics of doing what it takes to alter and run a service in your own private space.