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This is all explained very well in the book E-Myth by Michael Gerber written over 20 year ago and summarized here: http://bit.ly/29nSHeZ

Key take away: Just because a person knows the "technology" of the business, (mechanic, plumber, baker, etc.), does not mean they know the "business" of the technology.

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Not only that, but one insight I took from a recent HN thread (https://news.ycombinator.com/item?id=12039536) about leaving freelancing to take a full-time job is that many freelancers really don't want to run a business. They want to practice their craft and find the non-technical aspects to be unpleasant.

I was really surprised to see that (granted, it's my own conclusion) because while I want to run a tech business, I want the "business" part more than I want the "tech" part.

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