Silent Circle is in the midst of a troubled period
forbes.com
forbes.com
But there have been some billion-dollar success stories. Off the top of my head, they are:
(1) Security Dynamics who invented the little token with ever-changing 6-digit numbers that you have to enter to login to your remote office computer. You probably know it today as the RSA SecurID: https://upload.wikimedia.org/wikipedia/commons/3/33/RSA-Secu...
The hardware was simple (microcontroller, real time clock, and an LCD display) and the proof of concept for the software could've been written in an afternoon by a crypto-knowledgable programmer. I genuinely admire this idea as having the least amount of technical development required to create a billion-dollar market.
(2) Paper shredders. Fellowes created a billion-dollar market for personal shredders. Seriously, before this market existed, if you told the average Joe that they needed a shredder for their home, you would have been laughed at. Then came along all the brouhaha about identity theft, and now Office Depot and Staples sell dozens of home models.
(3) Firewalls. When I first heard the concept of a network firewall--and this is going back a long time--my first thought was "What a stupid idea, why don't they instead fix the bugs that would allow you to penetrate the network?" Turns out to be a multi-billion dollar market.
(4) Password managers like LastPass and 1Password. I doubt these have reached a billion in sales, but I figure they will.
(5) Certificate authorities. An early implementation of that idea made Mark Shuttleworth into a billionaire with enough money to visit the International Space Station just for fun.
Looking at the list, the threats are sometimes abstract. I do have a home shredder, but I'll admit that it's very unlikely I'd be a victim of identity theft if I never shredded. However, the threat that Silent Circle addresses is proven worldwide surveillance, yet it's a much harder sale. It's very difficult to predict what privacy/security product will succeed.
some kind of 2FA variation (probably not what we currently have) that uses trust chains anchored at individuals will hopefully revolutionize authC. Duo, Yubikey, etc are all really effective steps in the right direction if not already great products that are actually effective and do what they say they will.
mass market is the next hurdle.
but its a lot more secure than some....
This in itself wouldn't even be that bad if they weren't then trying pretty hard to convince the general public that it's super secure with massively flawed stunts as explained here: https://moxie.org/blog/telegram-crypto-challenge/
There's only a certain number of people that are deeply passionate enough about their privacy to put in the extra effort or pay the extra cost. So, companies in the space tend to plateau after 2-4 years. They essentially saturate their markets and the (rather static) size of these markets are rarely large enough to sustain the company (this is especially true when hardware is involved in the business plan). In cases where they are sustainable, I have seen it be at the level of "life style business" rather than exponentially growing startup that can IPO at a level that will provide investors a significant return. While there have been exceptions over the years, I would caution people on HN from doing privacy and security startups until you sit down and honestly and truthfully estimate the size of the market that you are targeting.
Us old folk remember another secure phone company before SilentCircle/Blackphone - CryptoPhone. I have talked with some friends that remember the CryptoPhone product failure. Some thought that the Snowden revelations changed things. They thought that such companies would be viable now due to mainstream market apatite. But, I think over the next few years we'll see more evidence that this isn't the case.
Privacy is an area that is very easy to get passionate about and become emotionally invested in. But, it's probably not a great space for your startup (or for your investment).
Yeah that is a good way to put it. There are periodic spikes for demand when there are large publicized security breaches -- Snowden, Sony, Target etc.
Most people out there are hard to convince to jump through extra hoops to get more security unless they see those around them or themselves being hurt by not having it.
There is market for silly "rfid wallet blockers" because the story is "it protects you against identity theft". It is mostly a scam, but the point is people relate to identity theft, it happened to someone they know probably.
> There's only a certain number of people that are deeply passionate enough
Yap. An additional observation, from talking to a few people at Silent Circle is that those working there are also deeply passionate about it (why would they hire anyone who isn't, right?). That is good of course, but is also bad, because it translates to rose colored glasses when it comes to market demand.
Everyone thinks there are many others out there, who are just as interested and passionate as themselves, so it is easy to overestimate demand. I think to a certain extent that the idea behind the lawsuit. Someone somewhere massively overestimated the market demand.
In general, for privacy related software there these large segments -- the enterprise, the government, personal / casual. Sometimes it is hard to find a single product to appeal to entice all of those segments. The requirements are just so different. (Well there is also the other type of segment -- the criminal segment, drug lords will pay cold hard cash for ability to secure their communications, but you know building a business selling mostly to them is not healthy for doing well in other segments).
Government wants to control and certify the system in certain ways. Just getting over the certification red tape mountain is huge hassle. Spending time doing that means ignoring other segments largely, just because of costs and time involved. Enterprise wants centralized management of devices (they'd have thousands or more potentially), that means monitoring and controlling what employees do or who they use the phones. Personal / casual might involve a free tier or being able to pay less, this needs to be very user friendly, with no hassles, and the biggest thing needed is a network effect. If none of ones' friends are on the network, it is hard to justify using the service.
As for Blackphone, SEAndroid (NSA Secure Android) research project has slowly been incorporated into latest version of Android but hardware remains a problem. If there is a closed source firmware blob running on the baseband processor, and if it can read main system memory, the situation is quite bleak, it is hard to convince governments or serious enterprise customers that the platform is secure. I believe the idea with Blackphone to address that was to ensure baseband processor talks to the main system via a serial interface + AT style model commands. So perhaps Silent Circle just need to publicize more those features?
Focusing on the Enterprise market is smart but perhaps it will take another Sony-like enterprise breach before companies will get scared into spending more on this.
Very security minded corporate it departments?
From first glance it would seem I would need other people to have silence circle in order for most of the features to be useful...I don't know anyone who uses it - why would I be an early adopter as a consumer?
Then, they sat in the bottom drawer of each of their desks because their iphones were a lot simpler and more useful to them.
(multi billion $$ Mining company)
Either you ditch Android and go fully FOSS (no firmware blobs!) and OSHW with as little software footprint as possible and get software stack audited and thoroughly pentested.
Or you are fine with Android and you just provide some additional applications and maybe services. But this doesn't justify selling a _device_. You know, there's no such thing like Angry Birds Phone. There's no Facebook Phone either.
Well, not any more, but they tried.
Well, manufacturers also aren't going to let you own your device because they release only blob-stuffed devices.
There's actually no such thing as fully open-source Android: https://plus.google.com/+JeanBaptisteQueru/posts/9HHRURorE7g
It feels very silly, but still running Linux kernel self-built from sources on modern ARM devices is mostly discouraged, and if it works, it's result of volunteer effort. And even if drivers are there in source, datasheets for hardware are often not public and one needs to sign NDA to read it.
This line reads very strangely, especially with the followup about one agreement having some legitimacy.
Did Silent Circle have actual, signed purchase agreements with these distributors? If so, are they suing, and why is it not mentioned in the article? If not, why did they think they had agreements?
EDIT: To answer my own question. Qualcomm
I removed the trailing hash after #, 'a2fe2c560df31', in the original URL, before posting it to archive.is. What is that for anyway? For them to log the source of the URL?
I was about to close the tab when it suddenly redirected to the article.
What kind of nonsense is this? I mean, seriously Forbes?