Steve Jobs riding a 1966 BMW Motorcycle

edibleapple.com

21 points·anderzole··9 comments

"Jobs is quoted as wishing that the Apple computer becomes the “Volkswagen of the Industry."

I live next door to an independent Apple dealer and I'd say about 90% drive Volvos.

At the time, Apple was pushing the Apple II, which was a lot more like a VW than today's Macintosh is (or yesterday's Mac was, for that matter).

The vintage BMW R-series, as Jobs is riding, is actually pretty similar to the Apple II: very hackable, designed for the hobbyist, reasonably priced and quite extensible. I wonder if he did his own work, or had Woz do it. :)

I rebuilt an '88 R100RS as a project bike. It was great fun and a fantastic learning experience. Those things are amazingly hackable. Everything you could want to fiddle with is right there in the open.

This was back when apple made things for people who made things; sadly they now just make things for people who consume things.

Come to think of it.. the first computer I ever used was an Apple II at my neighbour's house and he drove a BMW motorcycle.

i think it meant that VW of the industry = the people's PC for everyone to own. Which isn't the case....Apple is more of a higher end market....so it's mot like the BMW of PCs.

I think we have here the seed for a geek version of The Impossible Cool. (http://theimpossiblecool.tumblr.com/)

Finding photo #2 could be a little taxing, though.

Is that tumblelog started by a cigarette company?

way to "gear up" steve. no helmet, no gloves, no jacket. But I guess he didn't have to worry about so many people talking on mobile phones and texting while driving.

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