Why were they so resistant? I'd be interested in hearing their rationale.
1. Brand Safety - The hotels we work with are high-end luxury resorts and they don't want to be seen as discounted.
2. Limited inventory - Many of the suites we sell are one of a kind like penthouses.
3. Technology limitations - This is a huge one but most hotel reservation systems max out at 4 adult occupancy. They can't just put these suites on the GDS.
4. Personal approvals - Some of the suites have decor like $50K vases that if they are broken they are out of commission for weeks.
So we had to overcome all of these issues before we could sign the first hotel. But by overcoming them and bringing great customers to the hotel the sales process has become easier (not easy, easier). I hope that helps.