What shipping and receiving? Somewhere between where you will receive the package -- be it your home, PO Box, postal office, etc -- and the originating storage facility (ie: warehouse), there is a long list of hands exchanging your product. One of these hands would be an NSA agent's hands.
https://en.wikipedia.org/wiki/Interdiction
Who is targeted? In all likelihood, businesses, but I'm sure individuals are targeted as well.
The attack requires physical access to the hardware.
And just to be clear -- it's not just Lenovo products. The net seems to have been cast much wider and other devices seem to be affected (HP laptops, desktop motherboards).
What it hopefully does do is cast a little ray of light on this suite of user-hostile firmware, helping us expunge this long present software muck that, for example, allows such interdiction attacks to be so easy.