I'm curious how this team got the call for the project.
Todd reached out to the CEO of Civis Analytis (Dan Wagner I believe?), who had pitched in with the Obama campaign. Through him Todd reached Mikey Dickerson, who was at Google at the time (Mikey is now the head of USDS). Mikey looped in a few other googlers...and so it spread.
I found the MPL team through friends in the startup world, many of whom were ex YC founders
probably. Reasonably high chance of getting the smarts you need, plus you borrow a name.