Craig Newmark on the Web’s Next Big Problem
gigaom.com
gigaom.com
I've been recently involved in creating a site for sports meetups (like, say, for a casual game of tennis), and FB Connect came up pretty early on in our discussions as a way of getting people to trust each other.
But at first glance the thought of the government telling me whom to trust gives me the creeps, too.
The other, perhaps more important, role is in creating and enforcing standards. (This role might emerge naturally from the results of research.) There must be a defined set of features that anyone providing a "trust network client" has to implement. Preferably such standards would include a provision that requires providers to let users package up their "trust data" and take it to another provider, with a guarantee that the original provider would not maintain it. (After all, you might decide that you don't trust your provider!) Otherwise, it will be the same old story: every private entity in the game will want to control their users' data, and prevent them from going elsewhere. Any moderately successful trust network will be incompatible with the others, and even those that become popular will live and die with the entities behind them.
Imagine if the Internet had been built like that.
Really when you think about it, government has a lot to do right now with regulating trust. Think of how much more difficult trust between businesses would be if contracts didn't have the force of law? If disputes couldn't be settled in the courts?
I don't want a relationship with the police department, the fire department and I don't see a purpose for the government to regulate phones.
Then there is also the issue that contracts can be voided if the government decides to.
I think Newmark's vision may belong in this bundle as well. It somehow feels like part of the same domain. Though as pg says, "the way to find such a grand, overarching solution is probably not to approach it directly, but to start by solving smaller, specific problems, then gradually expand your scope."
So the real problem is how to crack it open? What are the first steps that lead fruitfully into the bigger problem domain?
CouchSurfing provides enough trust data that you'll have someone into your home based on a web profile. Some of the mechanisms include personal references, friend lists, community awards (that are meaningful and hard to get), and unrevokable vouches.