Is Xobni the next Google?
davidadewumi.com
davidadewumi.com
Google is the starting point on the internet for many users, Xobni is not. And, in any case, it's not a fair comparison.
That said, Xobni is a kick-ass product as a plugin for outlook and can be extended to the web ala plaxo and integrated as an overlay with any other social network.
In a more generic sense, the next google will probably not be the one everyone talks about, it would be the one people start using -- anyone remembers how people started switching from altavista to google?
For those who do use it, they can imagine how easily it could become one of those apps everyone talks about when it releases its other products.
I think that the killer idea here is the "natural" social network. Email, IM, etc., are all used to communicate already. Adding analytics on top of that is genius, and really cool. The search is meh (see OSX's Spotlight), but the stats are sweet.
Also, they should really make their SDK freely available. I had a few interesting ideas for location-based services I wanted to toy with, but their submission page for their SDK was broken last time I tried to submit one of my ideas. I even went so far as to email the dev team with a plea for even a basic SDK to play with, but my request was soundly ignored. Why make it so difficult to develop apps if you want your platform to be used?
Just my .02.
Xobni makes Outlook search less painful, but my Outlook only has my boring work emails. Gmail and Google Docs (and Facebook) is where I keep my personal information.
Also, don't forget that Google has desktop search, which goes even farther than Xobni in searching Outlook as well as all the documents on your hard drive.