Hahaha. Co-creator here. I know, it's silly. Here's how we came up with it:

My partner and I used to drive 2 hours to meet our team every Monday at our old startup. We conceived of the idea on one of these drives and the conversation went like this:

Jordan - "So what are we going to call this thing?" Scott - "I don't know, some cool .io name?" We passed an RV that had a "Caravan" logo on it Scott - "Like caravan.io" Jordan - "That's stupid" We passed another RV that had a "Forestry" logo on it Scott - "Or forestry.io" Jordan - "That's stupid too"

I did a search that night, caravan.io was taken but forestry.io was available :)

Makes as much sense as a book-and-music seller named after a river in Brazil. We do just fine with weird things like this if they're ingrained enough.

As someone whose parents are both foresters, this actually confused me pretty hard. I'm disappointed this wasn't a forestry-oriented startup :P

I was excited at the prospect of an API service offering up to date forestry data.

Yeah I'll admit it took me way too long to try and figure out what this website had to do with foresting before I realized it was absolutely zero. I scrolled, read and clicked around way to make to try and make sure I wasn't missing something.

Something something about growing and monetising (b)logs?

Nah, I got nothing.

You mean like Apple taking the name of a primeur business ?