What's beyond the pale IMO is that when auto-pilot was first demonstrated (at the unveil event) - "hands on the wheel" was not part of the story. Journalists and (what appeared to be) Tesla employees were using the feature without hands on the wheel. It looked like Tesla cashing-in on the positive PR without correctly framing the limitations of the tech.
Furthermore, Tesla includes sensors to map the entire surroundings of their cars, but why can't they include sensors to ensure customers have hands on the wheel? (update: comment says they do, but the check frequency is low. why can't it be high?!) It's not just the driver's life at stake, it's everyone else on the road--Tesla should disable this feature on cars [unless it ensures] drivers' hands are on the wheel. Engineers/execs at other companies taking a more responsible approach must be furious at the recklessness on display. One death is too many.
Tesla Auto-pilot fail videos: https://www.youtube.com/results?search_query=tesla+autopilot...
It's incredibly unfair to other drivers on the road to let someone else use beta software that could cause a head-on-collision.