It's pretty well established that humans (e.g. [1]) that humans have a lot of trouble paying when they don't need to be actively engaged most of the time and also have trouble taking back control. In a consumer driving context, I have zero doubt that, as systems like these develop, people will start watching videos and reading absent draconian monitoring systems to ensure they keep their eyes on the road. I'm not sure how we get past that "uncanny valley."

[1] http://hal.pratt.duke.edu/sites/hal.pratt.duke.edu/files/u7/...