Agreed. There are some small businesses that will not even answer the phone anymore.. but try sending a facebook message.. almost instant reply.
I hate this, but the fact is that small business depend on that. Facebook almost took over the web for most of my friend circle. they spend their lives there and have difficulty in finding stuff when it's not showing up in facebook search.
And google does not help in some cases, try searching for a product information. the first page is mostly shopping garbage.