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I would expand this further and say that the more margin you want, the more you need to spend on marketing in general. Marketing a product that is obviously similar to but cheaper than the competition is easier/cheaper than marketing a high margin product.

Note, I would be careful to not confuse margin and profit. Volume can often make up for a lower margin.

Sounds pretty realistic, but I wonder what the profit margin is for Sriracha sauce. It seems like a pretty recognizable brand - and a recognizable brand usually = higher profit margin.

Going to take a shot in the dark and say hi, greg.

holy cow! hey Brad... it's funny who you run into on hn!