The article's also evidence of the temptation to write about yourself, as I suppose that's what you know best. I have seen a lot of successful authors who inject themselves into the narrative.

For example, this successful author (David Wilcock) who failed to make a documentary, and wrote about it and turned it into a NYTimes bestseller. It's sub-par book with silly claims but he has an audience and it provided a story structure with interesting ideas and alleged facts. Eat Love Pray is another example.

And I suppose if you can write about outrageous things you do, it probably makes people all the more motivated to read you.