Cardpool (YC W10) Featured on NBC - Sell Unwanted Gift Cards for Cash
nbcmiami.com
nbcmiami.com
This makes me cry.
I hated reading in high school, but since then I have found that when I read classics similar to those people read in high school, I enjoy them much more than I did back then, even if it's hard to find the time to do so.
I wonder how they deal with gift cards bought with stolen credit cards? If the gift card gets cancelled by the retailer after Cardpool verifies it and sends the cheque, they're out the money.
This could be an easy way to liquidate the balance on a card.
How do they stop me from sending in my gift card, getting the check, then buying something online?
I met a guy who that is all he did. He would steal the items and had his girlfriend return them. Eventually he upped his tactics and started representing himself as a representative from a manufacturer and would do a "recall" of all of stock on a particular item (swiffer wet mop cleaning pads) and he got them all and returned them to other stores.
He traded the home depot cards for things, cash, trade, he pretty much lived off of it not sure what he is doing now that was awhile ago.
This business is really about finding a way to get people to sell you gift cards way below face value. But however much PR or advertising you do, most people will just Google "sell gift cards." And, again, you will just be doing work for whomever (of the n existing competitors) ranks highest in the SERPs.
So if that is the plan, you are really just trying to build another SERP merchant, but have the added complication of having to deal with fraud when sourcing your product (and I don't think fraudsters need to be super clever to walk away with a lot of their money).
Hopefully they have a better plan.
This one has no popover, supports Costco cards (which, last I checked CardPool didn't) and offers cash or Amazon cards in return: http://www.plasticjungle.com/pjweb/