I think that is pretty short sighted of you. The applications for this stuff expand way beyond simply linking to your facebook profile. Especially from a marketing perspective, these codes seem to have real potential for promotions, etc.
The long URL problem can be solved without URL shortener, just make your urls shorter :)
I'm really not arguing that the idea of using QR codes to indicate URLs (or, more interestingly, for other things) is totally without merit. Just that current usages seem to be mere novelties to me.
I agree that QR codes aren't fully useful, but I have seen some decent use of them. They certainly have more potential in my opinion, although the augmented reality demos of them I've seen are pretty cool.