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Sometimes off-putting is what your need.

They don't put unicorns kindly asking you to quit on cigarette packs. There they put lung cancer pics.

Stallman's points are digital equivalent of cancer pics. "Quit or you'll see more, every day".

And no, I'm not 100% sure that works. Regulations surely do, tho.

To use your analogy, it's not the lung cancer pictures that are putting people off, it's the fact that in this case someone put a exaggerated cartoon picture of lung cancer, and while they know that the cancer is a real thing they can't take seriously the exaggerated imagery. It's not the message, it's the way the message is conveyed

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