Speak for yourself. My father and I have a policy that
everything we hunt that isn't a varmint (pest control and the like, due to our removal of other apex predators, including dealing with invasive species like coyotes) we also eat. From squirrels and turtledove to elk and moose, and I'm pretty sure that the value of good meat gained by my father's hunting of the latter and mule deer before my mother said
NO MORE! (due to the taste)
at least covered the expenses of his hunting, which weren't huge. A whole elk or moose goes a
long way (I don't remember much about the deer phase, but mule deer aren't small).
So make that at worst 50-50. And there's a lot of poorer people out there for whom the annual deer is a significant and cheap source of high quality meat.