During the UK EU referendum, I realised something about politics... When people don't know enough about the issues, they'll vote based on the emotional framing of the issues. This makes them incredibly predictable, and I'm talking about people on both sides of the debate. On the Leave side, uninformed voters were drawn to a protectionist mentality. On the Remain side, people were drawn towards a collaborative mentality.
If people are happy to be low information voters, it almost doesn't matter what the other side is voting for, you'll never consider it, you'll just fall in line with what your peers are likely to vote for. There are many formally educated people I saw fall for the low information voter trap, so again this cuts across the board.
If I ever run for office, my lead policy is going to be free puppies for everyone. If people aren't smart enough to take opposing viewpoints seriously then you may as well cut to the chase and appeal directly to their emotions, and pretty much everyone loves puppies. ;-)