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I would guess it's mostly students and such, a population with a disproportionate effect on online social trends and deep gaps of real life knowledge.

Well it won't be old people and such, a population with very low digital knowledge/presence and deep gaps of real life knowledge.

Easy explanation: all the other search queries for that phrase were spread over 2-3 months leading up to the vote.

It may be people in America or China want to know a little more about the EU now that the fear campaign is in full.

These queries were from UK only.

I think the article was specifically referring to queries from Britain, wasn't it?

I would assume they can break down this type of data by country very easily.

They could, but I didn't see that stipulated... I'm on mobile, so it could have been hidden, if so apologies.