You make a fine point, an API would definitely have a place. Right now because this is only a one-man side project, I'm focusing on behavior that isn't already digitized and wouldn't be without something like Benome.

My view is that the vast majority of goal-relevant behavior is not available to individuals in digital form and so it isn't visualized and there's no insight to be gained or value extracted. While data-aggregators or ad networks may have a lot of digitized behavior data, people themselves tend not to. I'm hoping that Benome (or the ideas behind it) can help improve that situation.