The Ukraine is not Europe (at least not if you contrast Europe and Russia like that) and the Crimean Peninsula has a disputed past.
Calling Ukraine "Europe" (again: in contrast with Russia) really just masks the power struggle that was going on before the annexation and the (Russia-supported) civil war. Ukraine was originally part of the "buffer zone" between Russia and the NATO. Both EU and NATO (i.e. US) were trying to change that (not that Ukrainians really complained or anything -- the prospect of EU membership was obviously exciting for many of them).
Does nobody remember the infamous "F### the EU" wiretap? It may have been published by Russia (though that was never confirmed AFAICT) but it was authentic.