Secondly, why would the UK end up with a Norway or Switzerland deal, when the UK is the 5th largest economy in the world? This is unprecedented. This isn't some one sided negotiation.
The EU needs the UK. If you sift through the garbage press, you'll see that the BDI in Germany - "The Voice of German Industry" - says that trade curbs against the UK would be "foolish". Of course they would be! Do you know how many German cars are sold in the UK each year?
"About a fifth of all cars produced in Germany last year, or around 820,000 vehicles, were exported to the UK, making it the single biggest destination by volume." Source: FT.com
"The UK is the fourth-biggest export market for German engineering companies, with sales of €6.8bn last year." Source: FT.com
The scaremongering goes on even after the vote has been called...