>... whether Apple Maps or Google Maps is better depends on where you are and what data you're trying to find.
I've given Apple Maps several chances to delight me since 2012 and have submitted multiple bug reports and feature requests. While the product has improved significantly, it needs a few years of development to match the current offerings from Google. The inaccuracies in the search results for local businesses/parks/points of interest is unacceptable and should be a priority for the Maps team if Apple has any intention of feeding data into a device that will take humans from point A -⇒ B -⇒ C. Also, not being able to create waypoints/multi-leg routes is simply unacceptable in 2016. For most Apple Maps users, I suspect it takes only one shitty search result page for them to give up and use Google Maps.
There are some deep, systemic issues that Apple needs to address:
1) The accuracy and freshness of their data
2) The ability to return fast, intelligent search results from their data
3) Siri's ability to understand user intention when being asked for location data and directions
I'm rooting for Apple, I really am - It just seems that they are having a rough time catching the tailwinds of Google.