The Donald Trump-esque "dear employee, getting to keep the options you've 'earned' is, like, actually bad for you! No really!" is amazing. And referring to vested yet unexercised options as dead money really demonstrates what a rip-off options are as a comp method.
Frankly, I don't think fairness has anything to do with anything. My bet is more that valley employees talk, and more of us know someone who's gotten screwed on options. Or are ourselves in that boat. (Raises hand! Dear former employer, please eventually go public. Pretty please? I'd really like my $15k back eventually.) Add in increasing times to ipo and frothy valuations and going to goog/apple/fb/amazon/LI/et al and getting RSUs which are essentially cash is way more attractive than options. So you see Sam Altman (to his credit, but also to his financial health) pushing 10 year vesting periods and an ISO NSO flip because YC needs engineers for all those startups, and if experienced engineers strongly prefer public companies, that's a big problem.
And the author admits his goals:
with the provision that a departing employee cannot exercise his or her
stock options unless there has been a liquidity event? If you stay, you’re a
serious owner, but if you don’t want to be part of the company for any
reason you won’t be an owner.
(note that this shouldn't be surprising from someone tangentially related to the Silver Lake / Skype option yankaroo)
But hey, good luck selling the idea that if you should leave any time in the 10-ish years before ipo, you get fuck and all from "your" options. But you should choose options over google stock! No really! Why aren't you jumping at this chance? Come back!
Edit: a friend just got $290 combined cash + rsus from a post-ipo company in sf. The total comp numbers eg patio11 talks about are real. You have to be a sucker to turn down that type of cash for options that disappear if you leave anytime before ipo.