The Nexus One Is A Flop: 74 Days In, Just 135,000 Sold
businessinsider.com
businessinsider.com
I don't know in which world is selling a new phone of 135k units by a newcomer in the hardware/phone industry is considered a flop.
Nexus One is Google first shot at a phone on an already heavily competitive industry. Without having any experience is selling/producing a consumer product like this, I would say this is a pretty good result for a first time. Come back after 1 year and another iteration of the phone and than we can talk about numbers and perhaps decide whether its a flop or a success.
For now, the way I look at it, its an experiment in progress.
I don't even own an andriod phone. I am still happy with my iphone. But when my contract expires I most likely will consider an android phone.
USA is a matured and very competitive cell phone market, its not very easy to get existing phone users who are committed to their phone contracts. Getting a new phone is a fairly long term commitment for most users.
Google's ability to reach into so many distinct markets is pretty remarkable to me. I think we can't ignore the mountains of data they have on consumer buying patterns though. They've probably collected more business intelligence than any other company prior. That's quite the competitive advantage to be allowed.
Where exactly did Google spend all this money? I see DRIOD and iPhone commercials nightly and have yet to see Nexus One commercial. I also don't see any Nexus One advertising in stores or anywhere else a typical consumer might go looking for a phone.
Google did some web advertising and had some business news sites cover the phone because well they are Google. I have yet to see any sort of advertising from them that even comes close to the iPhone or DROID (which incidentally has also done very well).
It's a flop in the world where a newcomer introduces a new phone with proprietary hardware and software, on a single carrier, at an insane price point, and sells hundreds of thousands of them in the first week. We live in that world now.
Edit: Remember MotoROKR? How many millions did they sell? Exactly!
I understand that Google's hardware background isn't the same as Apple's. My point is that mobile hardware was just as new to both companies when they entered the space. Apple simply executed better than Google did.
Sorry. But you have absolutely zero idea what you are talking about.
You want to talk about Apple's mobile hardware experience before iphone? What was macbook? What were those 3/4 generations of ipods before iphone was released? Do you consider an ipod a mobile device? Do you consider a macbook mobile device? How can you say Apple was newcomer to consumer mobile device before iphone release?
First ipod was released in 2001, first iphone was released in 2007. They had ~6 years of experience of selling and manufacturing mobile devices before they released a consumer phone.
What "consumer mobile device" did Google sell before Nexus One?
Comparing Datacenters to consumer mobile device is so weak, I am not going to even bother.
The obvious counter to that is why would it be sold at all if it was primarily a reference implementation. And the obvious answer is marketing. A reference implementation is generally something only known about by Engineers and people who track what engineers do. A fully Google branded phone got tremendous press with practically no standard advertising, and it showed consumers what a Android phone could be.
Hopefully the success of the Nexus One will persuade other Android OEMs to stop forking Android and to keep their ROMs up-to-date (to allow consumers to upgrade, hardware be willing, to newer Android OS releases).
I can't help but think that if this was sold by Motorola there wouldn't be any argument that it was flopping.
Does anyone know how the sales volume compares to the Pre?
The good thing for Google is, that all they probably really care about is the success of the Android platform; as long as the world buys hardware that plays nice with the open web and (thus) integrates nicely with Google's services, it's fine. So the 1M sales of Motorolas in that graph are good news.
I just have to add, though, that as a long time fan of apple products, it still very, very weird to be using products with high market shares. You'd think I'd have gotten over it after a couple of years of the iPod, but no, it's still weird seeing apple logos everywhere. It's weird, but I kind of preferred it when apple's stuff was less common.
1) Released the Nexus One on Verizon already and not just T-Mobile. Yea, yea... I know you can use it with AT&T. I have one, but you can't use 3G.
2) MOST IMPORTANT: A large marketing campaign on Android. I don't know any mainstream user that knows what the "Android" is, everyone knows what the Droid is.
I've held off of disowning my BB Storm and getting a Droid just to wait for the Nexus One. Of course, your 2nd point feeds into that heavily. Anytime I mention Android, several people I know that have a Droid or Droid Eris claim they have an "Android". I suppose technically speaking, they do, but they certainly don't understand the difference.
The second, and IMHO larger problem is that there are no stores where you can go and hold a Nexus One and play with it. If this phone was in stores where people could see it, it'd be flying off the shelves a hell of a lot faster than Mytouchs or Droids.
> Nexus One sales are still flopping.
* Verizon who has no problem selling other Android phones but doesn't have the Nexus One (yet)
* AT&T which I have bad experience with, and is pushing the iPhone
* TMobile which is so bad that a friend of mine who works them strongly recommends you shop elsewhere
I have a basic Verizon phone that I'm replacing with a Nexus One when it comes out Real Soon (TM). That phone is about 5 years old and is starting to fail
Anyone else in the same situation.
In 2 years and $20 savings a month, it makes the price of the Nexus One reasonable.
Bring the Nexus One to Verizon with the option of a carrier subsidy and we'll see how much of a flop it really is...
If you can't sell them, hand them out for free as a PR move?
Either way, mobile technology moves so quickly, this will quickly change. And we all know that Apple does get away with selling inferior hardware devices anyway, so Apple might succeed even if they they sell garbage to people.
Everybody I know who is in the market for a new phone wants to have a Nexus One. They are mostly geeks, though.