And this was just the first in the long line of hoaxes that included the world's largest pyramid (Ponzi?) scheme and legal homeopatics, which filled the faith vacuum left followed the dissolution of the union.
People had no clue that a TV can lie about "X happened" (rather than "X didn't happen"), what else you can do with money besides earn, buy and sell, and so on.
It was such a rich scam market.