In my opinion Google results used to be great before they did all the personalizing, and now they are often really bad. I get infuriated sometimes how hard it is to search for a specific term. I have to use all kinds of + and - signs in my search terms to get anything near a meaningful result and it is not straightforward at all to simply go to an English version of a Google site because Google insists that I must be Dutch and therefore only want localized information.

Of course they did not get worse because of the personalizing (though the location-based stuff absolutely has to go away - we have browser language strings for that, don't try to guess what I want if I have a way to tell you what I want), but I do think they did pretty well before they did all that, so I see no reason why DuckDuckGo can't as well and wish them the best.